Kem Meyer’s book Less Chaos. Less Noise. teaches churches to communicate more effectively. Here are some reflections on the book.
- More choices does not mean more engagement. Response: dial back the volume (42). App: Send less emails, texts, etc. Make more phone calls!
- User experience is by far the best “advertisement” (52). App: Make things an awesome experience. Build culture of invitation.
- Small details matter. App: Evaluate everything and make things good!
- Develop a Content filters (70). Is what we write…?
- Helpful: Does it solve a problem or prove useful?
- Clear: Is it easily understandable?
- Simple: Is it free of clutter without being sterile?
- Watch stats and respond to real data (79). App: We need actual data when evaluating ministries, not just “feel.”
- Don’t use acronyms and unclear language. Don’t use “insider” (shorts amongst staff) language. App: Ditch the language of AWANA.
- Look for small changes with big communication payoffs (nod to Taled, barbell method) (143).
- Tell one story at a time (148). App: Create communication rank and cut stuff.
- Kill the bulletin (156). App: Develop surveys as to the purpose of these things.
- Focus on personal invites and guest experiences. App: Don’t invest too much energy in advertising.
- “Post only when you have something worthy to add to your audience” (170). App: Ditch the schedule and post when “inspired.”
- Make things quicker (181). App: Streamline and work smarter.
- “Simplify the Problem, Don’t Complicate the Solution” (208).